Category Archives: News

Lunch in Venlo NL

The other week my wife and I stopped for lunch in the city of Venlo, on our way to Wuppertal from Schipol airport. Venlo has a population of just over 101,000 people, with a population density of about 800 people per km2. On leaving the rail station we saw the Venlo bus station, which services 3 bus routes and 8 regional routes (Hamilton has over 20 routes). The station has drive-through berths, allowing bus stops to be located in a compact area, and also can allow buses to wait with their front destination sign facing the direction passengers will arrive from. I like the way the Dutch design tidy and uncluttered areas in a way very few other designers can do.

The city has a reputation for being Green. I did notice the electric bus charging stations, and but sadly I didn’t have time to look into their ‘cradle-to-cradle’ (C2C) principles; in the future I would like to explore this more, but for now here is an introductory explanation

‘The Venlo region was the first in the world to embrace the principles of cradle-to-cradle (C2C). It is a method that minimises the environmental impact of products by employing sustainable production, operation, and disposal practices, so that products can be 100% recyclable and waste can serve as a raw material.’

Dutch cities are nicer than German cities. Venlo being close to the German and being part of the large Verkhrsverbund* Rhein-Ruhr (VRR) ticketing area, it attracts many visitors from there, and on the Wednesday we were there the city streets and squares were pleasantly busy. (*means ‘Transport network’)

What I did make time for was to take a look at Maasboulevard, promoted as ‘the place to meet’. I’ve visited many cities with river promenades; on sunny days these places attract plenty of people coming out to enjoy the open space and to people-watch, which is the reason why they need width. There is also evidence that residential apartments/homes with water views attract a premium, and add eyes on the street when retail has closed or on quiet days when it is not so sunny.


The day we visited it was a nice but quiet day on the river promenade, so we had a great lunch where most others were meeting, in the more active old market place.

Introduction to ‘City of Industry’

The ‘City of Industry’ is an industry utopia, best explained in this blog post by Eric Brightwell [my emphasis]

“The City of Industry was incorporated in 1957 in a move in part designed to prevent surrounding cities from annexing the land for tax revenue and as a shelter for those wishing to operate without the strict zoning laws of a typical city. It also allows a very small group of people — in many cases related to one another — to operate a municipality more like a corporation than a typical city”.

I first come across this industry-led city in William A. Fischel’s book ‘Zoning Rules! The economics of land use regulation’ (Page 169-170). He comments:

“Zoning in the 1910’s represented an important break with the selective regulations of the past. The new features were the comprehensiveness of the zoning map and the law’s presumption that single-family residences were to get the most protection … The occasional exceptions that put business purposes at the top, such as the City of Industry in Los Angeles County, California, are sufficiently unusual as to seem bizarre. (I [Fischel] visited Industry several years ago, and its scrubbed-street lifelessness gave me the queasy feeling of having stepped onto the set of a fiction movie”


The City of Industry’s vision in their general plan is to “be an employment base and commercial and business hub” (p19). The primary goal of the city is in “creating and maintaining an ideal setting for manufacturing” (p13). The purpose is to have “a job and employment base for the region” (p19 1.5.1). Policies “encourage the consolidation of smaller lots and large industrial lots to be occupied by a single tenant as opposed to multiple tenants” (p20 LU2-3), and “continually discouraged the development of new housing due to the inherent traffic, noise, and odours associated with business and employment users, which can be incompatible with a quality and safe living environment, and limits housing to existing residences” (p21).

Now it is up to the reader to measure the employment value of an Industry only city versus mixed (living & working) in Los Angeles from the two images above, population density alongside concentrations of employment (from streets-blog post). As a further measure of the value to employment (measured per km2) in a city, we can look at areas in Hamilton versus Los Angeles.

Hamilton’s CBD: 2,375 business, 19,440 employees, 1.3 km2 (130ha) = 14,950 employees per km2

Ruakura project: expected to be home to over 10,000 employees, 5.62 km2 (562ha) = 1,780 employees per km2

City of Industry: 67,000 employees, 30 km2 = 2,230 employees per km2

Vernon (also an industry-only city in the LA area): 46,000 employees, 13 km2 = 3,538 employees per km2

Los Angeles Celebrity Industry: 110,000 to 200,000 celebrity-related jobs (*see Knox, page 128)

The key thing to note about the City of Industry (the same general observations apply to the industry-only ‘city’ of Vernon, described in the list above) is that it is an industrial centre with only 219 residents according to the 2010 census, down from 777 residents in 2000. It does try to be social by having a golf club and a good resort, but consider the image above of the ‘geography of buzz’ (*see Knox, page 138), and its focus on celebrity-driven events. In reality, no amount of hard work in an industrial zone can replace the ad-hoc, unforeseen social interactions that open doors to new jobs, access to thinkers and investors, and expose people to new trends, ideas, and creative activity. Generally, establishing the right networks and meeting different types of people trumps endless nights working in quiet lifeless places. A city needs balance to be sustainable and liveable.

*Knox, P (Ed.) (2014).  Atlas of Cities. Princeton, NJ: Princeton University Press.

Category: Economics, News, Planning